Discerno - Turn outbound data into winning persona-messaging combinations.
Discerno analyses every cold email you've ever sent to uncover the hidden patterns in your targeting and copy. Scale winning angles and campaigns faster with data-driven insights.
- Built For
- B2B Marketing Teams & Agencies
- Connects With
- Instantly & Smartlead
- Launch Date
- Q3 2025
Tired of endlessly split testing new personas and email copy?
Stop guessing who your ideal customers are and what resonates with them
The outdated way
- Working with vague or overly broad ICP definitions
- Relying on guesswork or past "best practices"
- Emailing the same copy to every persona
- Testing new personas and messaging in a silo
- Rinse and repeat
Discerno
- Define a clear ICP with data-driven insights
- Know exactly who to target and what to say
- Find winning persona-messaging combinations automatically
- Uncover hidden patterns in your data
- Generate white-label reports in a click
Ditch the guesswork
Leverage past campaign data to inform your targeting
The typical cold email campaign involves the following: Choose a target persona based on gut feeling or broad firmographics, use generic templates or past "best practices" to draft the copy, launch the campaign, then use reply rate to intuit next steps. Rinse and repeat.
The spray and pray model may've worked in the past, but the cold email space is changing. With tighter regulations, preventative measures from email service providers, and an uptick in overall volume, it's easy to get lost in the noise.
We believe the most effective way of building a campaign is to truly understand your key personas, and the messaging that resontates with them.
That's why we're building Discerno, and we're starting with your historical campaign data.
Past campaigns are a treasure trove when it comes to understanding who to target and what to say. Every "send more info." or "UNSUBSCRRIBEE!!" is a nudge towards finding your ICP.
We're on a mission to transform cold email from an art into a science, and would love for you to be part of it.
Get early access
Get updates on the development of Discerno, and try the tool before public release.